A short, opinionated style guide for the Credicorp brand. Designers, agencies and partners — please follow it so customers see one consistent face.
Logo
- Clear space. Leave at least the height of the "C" mark clear of other elements on every side.
- Minimum size. Do not render the wordmark below 120px wide for web, or 30mm wide for print.
- On dark backgrounds. Use the white-on-navy variant from the assets page. Do not recolour the logo manually.
- Do not. Stretch, skew, recolour the lime to a different shade, add shadows or outlines, or rotate the logo.
Colour palette
Credicorp navy
#0d2346
RGB 13 35 70
Credicorp lime
#90cb22
RGB 144 203 34
Surface white
#ffffff
RGB 255 255 255
Body grey
#586b77
RGB 88 107 119
Success green
#15803d
RGB 21 128 61
Warning amber
#b45309
RGB 180 83 9
Error red
#b91c1c
RGB 185 28 28
Navy + lime is the primary pairing. Body grey is for paragraph text. Success / warning / error are reserved for state, not branding.
Typography
The website uses the system font stack — Arial / Helvetica / sans-serif — so pages stay fast and readable on every device without loading a brand webfont. Headings are tracked tighter than body copy; numbers use tabular figures wherever they line up in tables.
- Display heading (H1)
- Credicorp is a UK business lender
- Section heading (H2)
- How we lend
- Sub heading (H3)
- What the application asks for
- Body
- Plain English, short sentences, no jargon. Lead with what the customer needs to know, not with regulatory framing.
- Small print
- Legal asides and footnotes go here. Keep them readable — never below 11px.
Voice and tone
- Plain English. Active voice. Short sentences. Glossed jargon. Target Flesch–Kincaid grade 7 for marketing copy, grade 9 for contracts.
- Honest about cost. Money figures in pounds. Total repayable shown alongside any rate. APR labelled illustrative when used outside a binding quote.
- No dark patterns. No countdown timers, no fake social proof, no scarcity, no pre-ticked consent.
- No buzzwords. Banned: "delve", "leverage", "robust", "seamless", "world-class", "unlock", "revolutionary", "transformative", "synergy" and "in today's fast-paced world".
- Vulnerability-aware. Late-payment messages start with "if money is tight, talk to us early" — never with a demand.
Buttons + components
Primary action Secondary action
- Primary CTAs use navy or lime. Never use red as a CTA.
- Inputs are at least 48px tall on mobile (WCAG 2.5.5).
- Focus ring uses Credicorp lime at 30% opacity.
Photography + imagery
- Real UK small business contexts. Independent shops, trades, service businesses, offices.
- Diverse — every UK micro-business is a customer.
- No stock-photo handshake clichés, no city-skyline filler, no AI-generated faces.
- Always include a caption or alt-text describing what is happening.